lakalma, estudio
LA CASQUERÍA
BOOKS BY WEIGHT
precarious brightness
(DIY branding)


LA CASQUERÍA (tripe and offal shop) is in a market,
a traditional market in Lavapiés, a centric and historic neighborhood in Madrid. It's history is a story of resistence.
LA CASQUERIA, and others, are fighting against gentrification and the turning of old centric Spanish neighborhoods and markets into tourism.
They just sell books by weight
But they fight for free culture against market rules,
for reusing and recyling against planned obsolescence,
for community project against just making money
la casquería, books wy weight

lacasqueria-system
lacasqueria-system
lacasqueria-system
lacasqueria-system
lacasqueria-system
lacasqueria-system
lacasqueria-system
lacasqueria-system
logos

la casquería, books wy weight
la casquería, books wy weight

They asked us for a LOGO
but we don't believe in logos
(we believe in systems)


They have great ideas, wonderfull texts and lots of old books.
They don't have money to expend.
Vive la photocopie!
(DIY system)
lacasqueria-system
logos
lacasqueria-system
logos
lacasqueria-system
lacasqueria-system
lacasqueria-system